Fame, or serving others?
In the book The Collapse of Parenting, Leonard Sax (MD PhD) highlights a UCLA study examining popular TV shows aimed at children and teens from 1967 to 2007. These TV shows included Family Ties, Buffy the Vampire Slayer, Happy Days, The Andy Griffith Show and more. Researchers analysed how these shows emphasised 16 core values, including fame, achievement, and serving others. From 1967 to 1997, serving others consistently ranked as the top value, reflected in lessons about helping neighbours and valuing honesty. During the same period, being famous languished near the bottom, typically around 15th place. However, between 1997 and 2007, a dramatic cultural shift occurred. By 2007, fame had surged to the number one value promoted on TV, while serving others plummeted to 11. This change coincided with the rise of social media, where likes, followers, and influencers began to shape cultural priorities.
Leonard Sax argues, “A culture that prioritises serving others is fundamentally healthy for children and teens.” This echoes Dr Martin Luther King Jr.’s words: “Everyone can be great, because everyone can serve.”
In contrast, Jonathan Haidt, author of The Anxious Generation, contends that social media and modern platforms encourage materialism, judgmentalism, and the pursuit of glory — measured in likes and followers— running counter to the world’s religious and spiritual traditions. He warns that a fame-obsessed culture is inherently toxic, as most people will never achieve celebrity status, leaving them unfulfilled.
The value of serving others is a recurring biblical theme. Matthew 20:28 declares, “The Son of Man (Jesus) did not come to be served, but to serve, and to give his life as a ransom for many.” Likewise, Philippians 2:3-4 urges us to “value others above ourselves” and to “look to the interests of others”.
At Flinders, we remain committed to cultivating a culture that places serving others at the top of the hierarchy, creating a nurturing environment where our children and teens can grow and thrive.